About a week ago my family and I went to the Richmond Boat show. Richmond has one every year in February. This is almost a tradition for my family. Since I was a little girl I can remember piling into the car and going to see all the pretty shinny watercrafts on display. As a family we like to go, and get our excitement increased for the spring and summer seasons headed our way. We will sit, poised on the bow of a pretty speed boat and imagine the warm weather is here. I even remember one year as a young girl, my parents buying a boat, on a whim. Very exciting stuff!
This year was extra special because I got to take my husband, and my little boy. As the big nerd I claim to be, I came prepared with my camera to capture images of my 9 month old, posed, driving boats, jet skis, & motorcycles. Not that I am ever going to allow him to have a motorcycle but it made a great picture. As you can see!
Now while everyone gets all wrapped up in their dreams of boating, water sports, and summer, I tend to go for one main reason. The All American Nut Roasters Company always, every year, has a booth. They turn out these wonderfully smelling, fantastic tasting, warm sugary roasted almonds, pecans, & cashews. While I did indulge myself and picked out my dream boat (the shinny yellow one in the picture) I truly go to the boat show to enjoy these yummy treats.
Walking into the boat show, instead of smelling leather, boat fuel, & fiberglass, all you smell is roasted almonds coated in cinnamon & brown sugar. Once you seek out the booth, they fill a triangular paper bag full of the warm sugary treat, and like at a fair or carnival you can wander around, munching along the way.
My husband, being the wonderful man he is, decided we should be able to enjoy these delectable treats more often than once a year. As we were planning to leave, he went back to the All American Nut Roaster’s booth in hopes of getting marketing material that contained an order form or website. We figured we could order them online and enjoy all year round. Unfortunately All American Nut Roasters does not have a website or order form. My husband returned with a folded up paper bag containing a hand written phone number (540-972-0166) exclaiming that they only took phone orders. – We have not yet ordered any nuts. Had they had a website, I truly believe I would have logged on and ordered some treats.
This made me think again about the importance of having an online presence. As an agent I always make sure that when offering products, I give my clients as many options as I can on how to buy; in person, online, or via paper application. What All American Nut Roasters' doesn't realize is they are losing business simply because they are not available online. It's estimated that 70% of the United States population is on the Web. As agents you want to make sure you are proudly displaying your webpage, and subweb link in all of your marketing materials. We want all of our clients to enjoy our warm, sugary treats whenever they choose.
You're right..
ReplyDelete